Doing well by doing good—case study: ‘Fair & Lovely’ whitening cream
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چکیده
منابع مشابه
Corporate Social Responsibility: Doing Well by Doing Good?
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ژورنال
عنوان ژورنال: Strategic Management Journal
سال: 2007
ISSN: 0143-2095,1097-0266
DOI: 10.1002/smj.645